Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Preview Text Is Your Most Overlooked Asset
In this episode of The Email Marketing Podcast, Lucas and Luna dive into the power of preview text — the snippet that appears next to or below the subject line in most email clients. They discuss how this small piece of copy can dramatically boost open rates, share real-world examples from brands like Warby Parker and Patagonia, and explain why many marketers waste it by repeating the subject line or leaving it blank. The hosts walk through best practices for crafting preview text that complements the subject line, creates curiosity, and drives action. They also touch on how to preview text…
The skinny
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