Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Analytics Can Mislead You and What to Measure Instead
Lucas and Luna dig into the hidden dangers of email marketing analytics, focusing on a specific case: a mid-size B2B SaaS company that saw open rates climb to 35 percent while actual conversions dropped 12 percent. They explain why metrics like open rate and click rate can be misleading when not paired with business outcomes, and discuss what the company changed—shifting from campaign-level vanity metrics to subscriber-level lifetime value tracking. Along the way, they touch on Apple's Mail Privacy Protection, the difference between opens from humans versus bots, and why a 22 percent…
The skinny
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