Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Churn Is Actually Healthy
Most email marketers panic when subscribers leave. But Lucas and Luna flip the script in this episode, arguing that list churn is not just normal — it's a sign of a healthy, engaged audience. They break down the data: why a 0.5% monthly churn rate can be better than zero, how Spotify and The New York Times manage unsubscribes strategically, and why cleaning inactive subscribers boosts deliverability and revenue per email. With specific benchmarks from Mailchimp and HubSpot, plus a real-world example from a B2B SaaS company, this episode will change how you think about your unsubscribe…
The skinny
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