Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Preheader Text Doubles Your Open Rate
This episode of The Email Marketing Podcast with Fexingo dives deep into the most underutilized real estate in your inbox: the preheader text. Lucas and Luna explore a 2025 Litmus study showing that 68% of email clients display preheader text, yet only 12% of marketers customize it. They break down real examples from a B2B tech case study where a simple preheader rewrite lifted open rates by 47% and click-throughs by 22%. Learn why default preheaders like 'View this email in your browser' kill engagement, and how to craft preview text that actually previews value. No fluff, just…
The skinny
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