Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Your Email Preheader Is a Second Subject Line
Lucas and Luna dive into the humble email preheader — the snippet of text that appears next to or below the subject line in most inboxes. They explain why it's effectively a second subject line, how it can boost open rates by 10 to 30 percent, and why most marketers waste it by leaving the default 'View this email in your browser' message. They walk through real examples from newsletters with preheaders that drove engagement versus ones that fell flat, and offer a simple framework for writing preheaders that complement — not repeat — the subject line. This episode gives you one…
The skinny
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