Why Dormant Subscribers Kill Your Email Metrics

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · May 23, 2026 · 7m · transcript

Lucas and Luna dive into the hidden problem of dormant subscribers—people on your list who haven't opened an email in 90 days. They explain why keeping them inflates open rates on paper while tanking deliverability and engagement. The episode walks through a specific case: a mid-size B2B SaaS company that removed 18 percent of its list and saw click-through rates jump 34 percent. They also cover re-engagement campaigns, sunset policies, and the awkward question every email marketer faces—when to let go. No fluff, just the numbers and the strategy.

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