Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Subject Line Personalization Can Backfire
Lucas and Luna explore a surprising email marketing pitfall: over-personalized subject lines that actually reduce open rates. Drawing on a 2025 study by the Email Experience Council, they break down why using a subscriber's first name or recent purchase data can feel invasive or gimmicky—especially for B2B audiences. They walk through real examples from a SaaS company that saw open rates drop 12% after adding personalized fields, and share smarter ways to use subscriber data. The episode covers when personalization works (abandoned cart triggers, welcome flows) versus when it hurts (cold…
The skinny
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