Shows / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Lucas and Luna sit down with Chief Marketing Officers from Fortune 500 companies and high-growth startups to dissect how marketing dollars are actually allocated in 2024. Expect granular breakdowns of CAC-to-LTV ratios, brand vs. performance spend, and the real math behind a CMO's pitch to the board. Each episode takes one executive's actual budget sheet — anonymized but real — and walks through where they're doubling down, where they're cutting, and why. Lucas pushes for the numbers behind the…
Episodes
The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive StrategyHow CMOs Are Retargeting Abandoned Audio Listeners
When a podcast listener pauses mid-episode and never returns, that's an abandoned cart in audio form. Lucas and Luna examine how marketing leaders like…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Brand Ambassadors During Product Recalls
When a product recall hits, most marketing teams go silent. But that's the wrong move. In this episode, Lucas and Luna examine how a handful of CMOs have…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Customer Advisory Boards to Set Strategy
In episode 122 of The CMO Podcast with Fexingo, Lucas and Luna explore how chief marketing officers are reviving the customer advisory board — not as a stale…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Customer Councils to Shape Product Roadmaps
In this episode, Lucas and Luna explore how forward-thinking CMOs are bypassing traditional focus groups and instead building formal customer councils that…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Dark Patterns to Influence Consumer Choice
Lucas and Luna explore the ethical tightrope of dark patterns in marketing. Using Booking.com's pre-2019 scarcity tactics as a case study, they break down…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Influencer Equity for Long-Term Brand Value
On The CMO Podcast, Lucas and Luna explore a growing trend in influencer marketing: giving influencers equity stakes instead of flat fees. They examine the…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Retail Media Networks to Monetize Shelf Space
Episode 118 of The CMO Podcast explores retail media networks — the fastest-growing advertising channel since social media. Lucas and Luna break down how…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Dark Social to Track Untraceable Sharing
Most marketing attribution tools miss the biggest sharing channel of all: dark social — private messaging, email, text, and encrypted apps where links fly…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Sentiment Analysis on Earnings Calls
Lucas and Luna explore how top marketing leaders are mining earnings call transcripts for real-time consumer sentiment data. They break down the specific…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Zero-Click Content to Win the Feed
In this episode of The CMO Podcast, Lucas and Luna unpack the rise of zero-click content—posts on LinkedIn, Instagram, and X that deliver value entirely within…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Community-Led Growth to Drive Revenue
In this episode of The CMO Podcast, Lucas and Luna explore how community-led growth is reshaping marketing strategy, moving beyond traditional lead gen into a…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use WhatsApp Marketing Automation
In this episode of The CMO Podcast, Lucas and Luna dive into a quiet revolution in marketing automation: WhatsApp. While many brands focus on email and SMS…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Branded Podcast Networks to Build Audience
In this episode of The CMO Podcast, Lucas and Luna explore how CMOs are launching and scaling their own branded podcast networks to build loyal audiences and…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using Digital Twins for Campaign Simulation
CMOs are building digital twins of their target audiences — synthetic data replicas that simulate how real people respond to ads, emails, and landing pages…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Phygital Retail to Close the Online-Offline Gap
Episode 110 of The CMO Podcast with Fexingo zooms in on phygital retail — the blending of physical and digital experiences. Lucas and Luna unpack why brands…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Podcasts for B2B Lead Generation
Episode 109 of The CMO Podcast dives into an often-overlooked lead gen channel: branded podcasts. Lucas and Luna break down how B2B CMOs at companies like…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Branded Podcasts as Lead Gen Engines
In this episode, Lucas and Luna dive into a marketing trend that's quietly generating millions in pipeline: branded podcasts. They examine how CMOs at…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Silent Subscriber Data to Predict Churn
Episode 107 of The CMO Podcast explores a counterintuitive marketing insight: the most dangerous customer isn't the one who complains — it's the one…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How a Recession Made the Dollar Shave Club Ad a Classic
In this episode of The CMO Podcast, Lucas and Luna dissect Dollar Shave Club's infamous 'Our Blades Are F***ing Great' launch ad—not as a viral…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using Generative AI for Podcast Ad Creative
Lucas and Luna explore a specific marketing trend: CMOs using generative AI to write and produce podcast ad creative at scale. Lucas opens with a concrete…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using Reddit AMAs as B2B Lead Magnets
In episode 104 of The CMO Podcast with Fexingo, Lucas and Luna explore how CMOs are leveraging Reddit AMAs (Ask Me Anything) to generate high-quality B2B…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use First-Party Data Exchanges
With third-party cookies crumbling, CMOs are turning to first-party data exchanges—where brands share anonymized customer data with partners in a…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use In-House Creative Studios to Cut Costs
This episode unpacks why a growing number of CMOs are bringing creative production in-house, using real numbers from a Fortune 500 CPG company that slashed…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use AI Agents for Personalization at Scale
Lucas and Luna explore how CMOs are deploying AI agents to deliver hyper-personalized customer experiences at scale. They break down the case of Stitch…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using AI to Forecast Churn Before It Happens
In this milestone 100th episode, Lucas and Luna dig into a specific marketing analytics tactic: using machine learning models to predict customer churn before…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using AI for Real-Time Pricing Strategies
Episode 99 of The CMO Podcast dives into how chief marketing officers are leveraging AI to optimize pricing in real time. Lucas and Luna explore the shift from…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using AI for Real-Time Ad Fraud Detection
In this episode, Lucas and Luna explore how chief marketing officers are deploying artificial intelligence to combat ad fraud in real time. They break down the…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using AI for Predictive Customer Lifetime Value
Episode 97 of The CMO Podcast explores how senior marketers are deploying machine learning models to estimate customer lifetime value before a customer makes…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using Generative AI for Content Localization
In this episode of The CMO Podcast, Lucas and Luna explore how marketing leaders are using generative AI to localize content at scale. They examine the case of…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use AI for Real-Time Brand Safety Monitoring
Episode 95 of The CMO Podcast with Fexingo dives into AI-powered brand safety. Lucas and Luna explore how major advertisers now deploy machine learning models…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
CMOs Are Turning Podcast Hosts Into Brand Ambassadors
In this episode of The CMO Podcast, Lucas and Luna explore how chief marketing officers are recruiting podcast hosts as extended brand ambassadors. They dive…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using Contextual Targeting After the Cookie
Episode 93 of The CMO Podcast with Fexingo dives into the resurgence of contextual advertising as third-party cookies fade. Lucas and Luna explore how brands…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Buying Back Their Time with AI Briefing Agents
Lucas and Luna dive into why more CMOs are outsourcing the briefing process to AI agents—not to write creative, but to ingest client decks, competitive intel…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Using AI for Dynamic Creative Optimization
In this episode of The CMO Podcast, Lucas and Luna explore how brands are using AI-driven dynamic creative optimization (DCO) to automatically generate and…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using Gamified Loyalty Programs
In this episode, Lucas and Luna explore how top CMOs are revamping customer loyalty by embedding game mechanics directly into their programs. They focus on the…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using AI Agents for Customer Retention
Lucas and Luna dive into the rise of AI agents in marketing—not chatbots, but autonomous software that proactively retains customers. They examine the case of…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use AI to Predict Campaign Performance Before Launch
Episode 88 of The CMO Podcast with Fexingo dives into a quiet revolution in marketing: predictive AI models that let CMOs forecast campaign outcomes before…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using Branded Newsletters to Drive Revenue
Episode 87 of The CMO Podcast explores a fast-growing B2B marketing channel: branded newsletters. Lucas and Luna dig into the strategy behind Morning…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using Branded Podcasts as B2B Lead Engines
Episode 86 of The CMO Podcast explores how CMOs are transforming branded podcasts from brand awareness tools into direct B2B lead generation engines. Lucas and…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using Branded Podcasts as B2B Lead Engines
Episode 85 of The CMO Podcast with Fexingo dives into how B2B marketers are turning their branded podcasts into lead-generation machines. Lucas and Luna break…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using Branded Merchandise as Performance Channels
In Episode 84 of The CMO Podcast, Lucas and Luna explore how top CMOs are transforming branded merchandise from a line in the corporate gifting budget into a…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using Branded AI Assistants for Customer Service
In this episode of The CMO Podcast with Fexingo, Lucas and Luna dive into the growing trend of CMOs deploying branded AI assistants for customer service. They…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using Data Clean Rooms for Privacy-First Targeting
Episode 82 of The CMO Podcast dives into the quiet revolution of data clean rooms—and why savvy CMOs are betting on them as the future of targeting in a…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Marketing Through Retail Media Networks
Episode 81 of The CMO Podcast dives into retail media networks — the fastest-growing ad channel in 2026. Lucas and Luna break down how Amazon's…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
CMOs Are Embracing Brand-Led Podcasts as Revenue Drivers
CMOs are increasingly launching branded podcasts not just for brand awareness, but as direct revenue channels. Lucas and Luna explore how companies like…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Marketing Through Branded Podcasts
In this episode of The CMO Podcast, Lucas and Luna explore how CMOs are turning branded podcasts into a core marketing channel, not just a vanity project. They…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Marketing Through Interactive Voice Bots
Lucas and Luna dive into how CMOs are using AI-powered voice bots — not just for customer service, but as brand-building, data-collection, and direct-response…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
CMOs Are Marketing Through Decentralized Mobile Commerce
In this episode of The CMO Podcast, Lucas and Luna explore the rise of decentralized mobile commerce — where brands bypass traditional app stores and…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Measure Attention Beyond the Click
Lucas and Luna unpack a shift quietly reshaping marketing budgets: attention-adjusted metrics. Forget click-through rates and last-touch attribution. Lucas…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Inside the CMO Playbook for Creating a Revenue-Driven Content Engine
Lucas and Luna unpack how top CMOs are building content engines that directly drive revenue — not just awareness. The episode centers on the shift from brand…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Turning Brand Communities into Revenue Centers
Episode 74 of The CMO Podcast explores a growing trend among top marketing leaders: converting engaged brand communities from cost centers into direct revenue…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Embedding Commerce into Live Audio
CMOs are discovering that live audio—from Clubhouse rooms to Spotify Live to branded Twitter Spaces—can function as a high-conversion commerce channel when…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Marketing Through Dark Stores and Ghost Kitchens
Episode 72 of The CMO Podcast explores the rise of dark stores and ghost kitchens as marketing channels. Lucas and Luna discuss how brands like Gorillas and…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Marketing Through Live Shopping
This episode of The CMO Podcast explores why leading CMOs are betting on live shopping as a high-conversion channel. Lucas and Luna break down how TikTok Shop…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Marketing Through Audio Holograms and Spatial Sound
Episode 70 unpacks a surprising frontier: marketing via spatial audio holograms. Lucas and Luna explore how brands like Coca-Cola and Spotify are experimenting…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Marketing Through Sensory Branding
Lucas and Luna explore sensory branding—how companies use sound, scent, and texture to create deeper emotional connections. They dissect Mastercard's…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Marketing Through Loyalty Tiers
In this episode of The CMO Podcast, Lucas and Luna explore how CMOs are restructuring loyalty programs around tiered status systems rather than simple points…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Marketing Through Membership Models
Episode 67 of The CMO Podcast explores why leading CMOs are shifting from campaign-based marketing to membership models. Lucas and Luna examine the strategy…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Hiring Chief AI Officers
Episode 66 of The CMO Podcast examines a new executive role appearing in marketing departments: the Chief AI Officer. Lucas and Luna discuss why CMOs are…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Marketing to the Longevity Economy
On this episode of The CMO Podcast, Lucas and Luna explore how chief marketing officers are adapting their strategies for the longevity economy — the growing…