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How CMOs Are Using Data Clean Rooms for Privacy-First Targeting
Episode 82 of The CMO Podcast dives into the quiet revolution of data clean rooms—and why savvy CMOs are betting on them as the future of targeting in a privacy-first world. Lucas and Luna unpack how brands like Walmart and The Trade Desk are deploying clean rooms to match first-party data without exposing raw customer information. They explore the tension between personalization and privacy, the role of cloud providers like Snowflake and AWS, and why this shift forces CMOs to retool both their tech stack and their team skills. With third-party cookies crumbling and regulatory pressure…
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