Shows / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Lucas and Luna sit down with Chief Marketing Officers from Fortune 500 companies and high-growth startups to dissect how marketing dollars are actually allocated in 2024. Expect granular breakdowns of CAC-to-LTV ratios, brand vs. performance spend, and the real math behind a CMO's pitch to the board. Each episode takes one executive's actual budget sheet — anonymized but real — and walks through where they're doubling down, where they're cutting, and why. Lucas pushes for the numbers behind the…
Episodes
The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive StrategyHow CMOs Are Killing The Marketing Plan
Most marketing departments are still operating on annual plans written in January that are obsolete by March. In this episode, Lucas and Luna explore why the…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Killing The First Party Data Strategy
Most CMOs are still betting on first party data as the holy grail of marketing, but the strategy is fracturing under regulatory pressure and platform lock-in…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Killing The Marketing Attribution Model
We are digging into the death of last-click attribution and why modern marketing leaders are abandoning single-touch metrics for multi-touch frameworks. Lucas…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Killing The Customer Data Platform
The customer data platform market has collapsed from a billion-dollar hope to a fragmented graveyard of unused licenses. Lucas and Luna dissect why the promise…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Replacing The Chief Revenue Officer
As the line between marketing and sales blurs, some companies are merging the two roles into a single Chief Revenue Officer position. Lucas and Luna explore…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Killing The Sales And Marketing Alignment
For decades, the handshake between sales and marketing was sacred. Now, it is fractured. In this episode, we examine why the traditional lead handoff model has…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
The End of the CMO Role in Corporate Structure
Lucas and Luna dissect why major enterprises are dissolving or merging the Chief Marketing Officer role into broader operational leadership. We look at the…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Killing The Creative Brief
In this episode of The CMO Podcast, Lucas and Luna dissect why the traditional creative brief is dead and what replaces it. We look at how leading brands are…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Killing The Chief Marketing Officer Role
In November 2026, a quiet structural shift is reshaping the C-suite. We examine how top-performing organizations are dissolving the traditional marketing…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Killing The Zero-Based Budget
In this episode, we dissect why the zero-based budgeting model is collapsing under the weight of modern marketing complexity. We look at the specific case of a…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Killing The Marketing Department
Lucas and Luna dissect the radical shift where marketing budgets are no longer funneling through a central department. With October 2026 data showing forty…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Killing The Zero-Based Budget
Most marketing leaders still build their annual plans by taking last year’s spend and adding ten percent. It is a lazy habit that rewards waste and punishes…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Banning The Brand Promise
In this episode of The CMO Podcast, Lucas and Luna explore why top marketing leaders are dismantling the traditional brand promise. They examine how rigid…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Replacing The Marketing Department
We are tackling the structural shift happening right now on October twenty eighth two thousand twenty six where Chief Marketing Officers are dismantling their…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Killing The Marketing Department
In this episode of The CMO Podcast, Lucas and Luna explore the radical structural shift where marketing departments are being dismantled and redistributed…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Killing The Marketing Department
In this episode of the CMO Podcast, Lucas and Luna explore a quiet but seismic shift in corporate structure: the dissolution of traditional marketing…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Monetizing Internal Knowledge
In this episode of The CMO Podcast, Lucas and Luna explore a quiet shift in marketing leadership: turning internal expertise into external revenue. We examine…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Killing The Creative Brief
Lucas and Luna dissect the death of the traditional creative brief. With October twenty-fourth, two thousand twenty-six as our backdrop, we explore why leading…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Killing The Creative Brief
Lucas and Luna dissect the collapse of the traditional marketing brief. With budgets tight in late October 2026, top CMOs are replacing static documents with…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Banning The Sales Discount
We explore the growing movement among chief marketing officers to eliminate discretionary sales discounts from their revenue models. With discount rates…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Killing The Sales Discount
In this episode of The CMO Podcast with Fexingo, we tackle the most dangerous leak in modern B2B revenue: unapproved sales discounts. With October 2026 marking…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Killing The Brand Awareness Campaign
CMOs are facing unprecedented pressure to prove marketing's direct impact on revenue, leading many to abandon traditional brand awareness campaigns in…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Killing The Brand Awareness Campaign
It is October nineteenth twenty twenty six and the marketing industry is still wrestling with the ghost of brand awareness. For decades, chief marketing…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Killing The Brand Awareness Campaign
It is October eighteen twenty-six and the era of blind brand awareness spending is officially dead. Lucas and Luna break down why top CMOs are slashing their…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Monetizing Their Own Data
In this episode of The CMO Podcast, Lucas and Luna examine the quiet pivot toward data monetization among mid-market companies. They break down how…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Killing The Vanity Metric
CMOs are facing a brutal reality check in Q4 2026 as boardrooms demand revenue certainty over brand warmth. We examine why engagement rates and impressions…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Auditing Marketing Waste
In this episode of The CMO Podcast, Lucas and Luna dissect the silent crisis of marketing waste. With Q3 closing in October 2026, many Chief Marketing Officers…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Banning The Word Marketing
Lucas and Luna examine the growing trend of CMOs erasing the word 'marketing' from internal job titles, org charts, and strategic plans. They explore…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Rewriting The Sales Discount
In this episode, Lucas and Luna dissect why chief marketing officers are aggressively pushing back against sales teams offering deep, unauthorized discounts…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Banning The Sales Discount
Most CMOs are silently killing their own discount programs. With gross margins under pressure across consumer sectors, leaders like Unilever and Procter &…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Rewriting Customer Contracts
This week on The CMO Podcast, Lucas and Luna dig into a quiet but massive shift in how Chief Marketing Officers are handling customer agreements. We look at…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Rewriting Customer Contracts
CMOs are no longer just buying ad space; they are rewriting the fundamental terms of customer engagement. This episode explores how leading marketing leaders…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Betting On First-Party Data
As third-party cookies vanish and privacy regulations tighten, CMOs are shifting from rented audiences to owned data. We examine how major retailers like…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Rewriting Customer Contracts
We look at how marketing leaders are moving beyond traditional brand messaging to directly influence commercial terms, using data from recent enterprise…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Banning The Word Marketing
In this episode of The CMO Podcast, Lucas and Luna explore why top executives are eliminating the word 'marketing' from their internal lexicon. They…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Abandoning Attribution Models
Most marketing leaders still blame last-click attribution for their budget woes, but the real problem is that customer journeys have become too fragmented for…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Rewriting Customer Contracts
In this episode, we explore how leading companies are abandoning traditional loyalty programs in favor of contract-based customer retention. Lucas and Luna…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Banning The Word Marketing
In October of two thousand twenty-six, the most effective Chief Marketing Officers are quietly retiring the department name itself. This episode explores how…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Turn Marketing Into Revenue Operations
Marketing leadership is shifting from creative stewardship to operational rigor. In this episode, Lucas and Luna explore how top Chief Marketing Officers are…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Build Resilient Marketing Teams
Most marketing organizations fracture under pressure because they optimize for speed, not stability. In this episode, Lucas and Luna explore the…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Negotiate Vendor Lock-In Costs
Marketing leaders are facing a quiet crisis: vendor lock-in. When software stacks become too intertwined, switching costs explode, and budget flexibility…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Dynamic Pricing Without Losing Trust
CMOs face a tightrope between maximizing margin and preserving brand trust as they adopt algorithmic dynamic pricing. This episode explores the specific…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Fix The Internal Sales Friction
Most marketing teams spend half their budget fighting internal sales friction rather than acquiring customers. This episode dissects the specific breakdown in…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Fixing Broken Customer Journeys
Most brands think they are optimizing marketing funnels, but the real leak is in the handoff between acquisition and retention. In this episode of The CMO…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Abandoning Traditional Loyalty Programs
Episode 200 of The CMO Podcast marks a major milestone with Lucas and Luna dissecting the collapse of points-based loyalty. They examine why programs like…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Abandoning Traditional Loyalty Programs
Traditional points-based loyalty programs are bleeding value. In this episode, Lucas and Luna dissect why leading CMOs are pivoting away from transactional…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Price Hikes Without Losing Customers
Most brands fear raising prices because they assume customers will leave. But in September twenty twenty six, the smartest CMOs are treating price increases as…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Shift From Brand Equity To Customer Profitability
We examine the structural shift in marketing leadership where brands are replacing traditional brand equity metrics with direct customer profitability…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Ditching Vanity Metrics for Profit
Most marketing teams are still optimizing for impressions and click-through rates in a market that rewards actual cash flow. In this episode, we break down why…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Behavioral Economics to Drive Revenue
In this episode of The CMO Podcast, Lucas and Luna explore how modern marketing leaders are moving beyond traditional demographics to leverage behavioral…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Replacing Brand Equity With Customer Profitability
Lucas and Luna explore the structural shift in marketing leadership where brand equity metrics are being deprioritized in favor of direct customer…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Killing The Brand Fund
Lucas and Luna dissect the controversial decision by major consumer brands to slash discretionary marketing budgets in favor of performance-driven spend. They…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Ditching Influencer Partnerships for Community Building
In September 2026, the influencer marketing industry is facing a structural crisis as trust metrics plummet and platform algorithms shift. This episode…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Brand Ambassadors to Build Trust
In this episode of The CMO Podcast, Lucas and Luna explore how leading companies are shifting from traditional celebrity endorsements to authentic brand…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Fix Budget Rot With Internal Alignment
Marketing budgets often bleed into internal silos where spend doesn't match strategy. This episode explores how leading CMOs are dismantling these…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Master the Art of Brand Portfolio Pruning
Most CMOs inherit bloated brand portfolios that bleed budget and confuse customers. In this episode, we explore how leading marketing leaders are…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Audit Marketing Spend for Efficiency
Marketing budgets are bloated with invisible waste. In this episode, we explore how modern Chief Marketing Officers are conducting forensic audits of their…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Fix Broken Marketing Attribution
Most CMOs are measuring marketing wrong. We break down why last-click attribution is dead and how companies like Nike and Unilever are shifting to media-mix…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Turn Customer Feedback Into Product Roadmaps
Marketing leaders often struggle to bridge the gap between customer complaints and product development. This episode explores how top CMOs are shifting from…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Zero-Party Data to Fix Personalization
Most brands are still guessing what customers want based on behavioral proxies like clicks and cart abandonment. In this episode, we explore how leading…