How CMOs Are Killing The Marketing Department

The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy · Oct 31, 2026 · 14m · transcript

Lucas and Luna dissect the radical shift where marketing budgets are no longer funneling through a central department. With October 2026 data showing forty percent of mid-market firms have dissolved traditional silos, we explore how product-led growth and direct-to-consumer channels are forcing CMOs to become orchestrators rather than gatekeepers. We look at the specific operational mechanics of decentralized spend, the rise of internal agencies, and why the title Chief Marketing Officer is now often just a fancy way of saying Head of Growth Infrastructure.

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