Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Monetizing Their Own Data
In this episode of The CMO Podcast, Lucas and Luna examine the quiet pivot toward data monetization among mid-market companies. They break down how organizations like Salesforce and Adobe are licensing anonymized consumer insights to third parties, a move that can add five to ten percent to top-line revenue. The hosts discuss the ethical tightrope CMOs walk between generating new income streams and maintaining customer trust. With privacy regulations tightening in October 2026, we explore the operational mechanics of building a clean room environment and the specific compliance frameworks…
The skinny
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