Why CMOs Are Banning The Word Marketing

The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy · Oct 1, 2026 · 11m · transcript

In October of two thousand twenty-six, the most effective Chief Marketing Officers are quietly retiring the department name itself. This episode explores how leaders at companies like Unilever and Salesforce have restructured their teams to eliminate silos, embedding marketing talent directly into product, sales, and customer success units. We look at the specific data showing a twelve percent increase in revenue attribution when marketing is no longer treated as a separate function but as a shared operational layer. Lucas and Luna break down the practical steps for dismantling the brand…