Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Ditching Influencer Partnerships for Community Building
In September 2026, the influencer marketing industry is facing a structural crisis as trust metrics plummet and platform algorithms shift. This episode examines how leading brands are pivoting from paying for one-off creator endorsements to building owned community ecosystems. We look at specific data on engagement decay rates and analyze why direct-to-consumer loyalty programs are outperforming traditional sponsored content. Learn why smart CMOs are reallocating millions in budget from freelance creators to internal community managers and peer-to-peer advocacy networks.
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The skinny
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