Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Abandoning Traditional Loyalty Programs
Traditional points-based loyalty programs are bleeding value. In this episode, Lucas and Luna dissect why leading CMOs are pivoting away from transactional rewards toward community-driven engagement models. We examine the specific failure of the airline miles model, the rise of experiential perks, and how brands like Sephora and Starbucks are rethinking retention not by buying customers back, but by giving them status that actually matters. If you’re still measuring success in points redeemed, it’s time to look at the data.
#MarketingStrategy #CustomerRetention #LoyaltyPrograms #CMOInsights…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.