Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Killing The Marketing Plan
Most marketing departments are still operating on annual plans written in January that are obsolete by March. In this episode, Lucas and Luna explore why the traditional marketing plan is dead and how forward-thinking CMOs are replacing static five-year roadmaps with dynamic, quarter-by-quarter budget reallocation models. We look at the specific mechanics of shifting from fixed allocations to fluid capital deployment, using a recent case where a major consumer goods company reallocated twenty percent of its media spend within forty-eight hours of a competitor’s supply chain failure. This…
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