Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Banning The Sales Discount
We explore the growing movement among chief marketing officers to eliminate discretionary sales discounts from their revenue models. With discount rates hitting record highs in October 2026, we look at how leaders are shifting from price-based wins to value-based negotiations. We break down the specific operational changes required to stop the bleeding and why this shift is critical for long-term margin protection.
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The skinny
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