How CMOs Are Killing The Marketing Attribution Model

The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy · Nov 8, 2026 · 10m · transcript

We are digging into the death of last-click attribution and why modern marketing leaders are abandoning single-touch metrics for multi-touch frameworks. Lucas and Luna break down the specific failure of the old SaaS growth playbook, using a hypothetical but realistic B2B software case study to show how shifting budget from brand to performance creates a false sense of security. We explore the real cost of this shift: the erosion of top-of-funnel awareness and the eventual collapse of customer acquisition efficiency. This episode provides a concrete look at how data integrity issues in CRM…