Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Betting On First-Party Data
As third-party cookies vanish and privacy regulations tighten, CMOs are shifting from rented audiences to owned data. We examine how major retailers like Walmart and Target are leveraging their massive first-party transaction data to power hyper-targeted advertising without relying on external trackers. This episode breaks down the operational shift from buying attention to earning trust, and why customer profitability now hinges on data ownership rather than reach.
#FirstPartyData #CMOStrategy #DigitalMarketing #PrivacyCompliance #CustomerData #AdTech #RetailInnovation #WalmartLabs…
The skinny
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