Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Fixing Broken Customer Journeys
Most brands think they are optimizing marketing funnels, but the real leak is in the handoff between acquisition and retention. In this episode of The CMO Podcast, Lucas and Luna dissect why the traditional linear funnel is dead, using a specific case study of a mid-market retailer who lost forty percent of new customers in their first ninety days. We explore the concept of the 'Post-Purchase Chasm,' how leading companies are shifting budget from top-of-funnel awareness to post-sale engagement, and the concrete metrics that actually predict long-term customer profitability versus…
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