Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Banning The Word Marketing
Lucas and Luna examine the growing trend of CMOs erasing the word 'marketing' from internal job titles, org charts, and strategic plans. They explore why leaders at companies like Salesforce and Adobe are rebranding roles to 'Growth', 'Demand', or 'Customer Experience', and what this semantic shift reveals about the tension between brand building and revenue attribution. With a specific focus on the October 2026 budget cycles, they discuss whether this linguistic reset is a genuine evolution of function or just another layer of bureaucratic camouflage…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.