Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Banning The Word Marketing
In this episode of The CMO Podcast, Lucas and Luna explore why top executives are eliminating the word 'marketing' from their internal lexicon. They examine how renaming teams to 'Growth', 'Revenue Operations', or 'Customer Experience' shifts accountability and aligns incentives with financial outcomes. Using specific examples from modern enterprise structures, they discuss the operational friction that arises when marketing is siloed versus when it is embedded in revenue strategy. The hosts break down the cultural and structural changes required to…
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