Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Killing The Chief Marketing Officer Role
In November 2026, a quiet structural shift is reshaping the C-suite. We examine how top-performing organizations are dissolving the traditional marketing department in favor of embedded growth pods, using Salesforce’s recent internal reorganization as a case study. Lucas and Luna break down why the generalist CMO title is becoming obsolete, how budget lines are moving from agency retainers to product-led engineering teams, and what this means for career paths in brand strategy. If you manage a team or lead one, this episode explains why the old siloed model is costing companies real market…
The skinny
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