Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Fix Broken Marketing Attribution
Most CMOs are measuring marketing wrong. We break down why last-click attribution is dead and how companies like Nike and Unilever are shifting to media-mix modeling and incrementality testing. With the S&P 500 demanding clearer ROI in September 2026, we explore the specific data hygiene problems that plague modern campaigns and the concrete steps executives can take to fix their measurement frameworks without losing agility.
#MarketingAttribution #MediaMixModeling #IncrementalityTesting #CMOStrategy #DataHygiene #LastClickDeath #BrandBuilding #PerformanceMarketing #CustomerJourney…
The skinny
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