Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Abandoning Traditional Loyalty Programs
Episode 200 of The CMO Podcast marks a major milestone with Lucas and Luna dissecting the collapse of points-based loyalty. They examine why programs like Delta SkyMiles and Starbucks Rewards are seeing declining engagement despite massive budgets. The hosts analyze how zero-party data has replaced transactional rewards as the new currency of trust, exploring specific case studies where brands shifted from gamified points to value-aligned communities. This deep dive covers the financial mechanics behind loyalty decay and offers actionable strategies for CMOs looking to rebuild customer…
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