Shows / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Lucas and Luna sit down with Chief Marketing Officers from Fortune 500 companies and high-growth startups to dissect how marketing dollars are actually allocated in 2024. Expect granular breakdowns of CAC-to-LTV ratios, brand vs. performance spend, and the real math behind a CMO's pitch to the board. Each episode takes one executive's actual budget sheet — anonymized but real — and walks through where they're doubling down, where they're cutting, and why. Lucas pushes for the numbers behind the…
Episodes
The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive StrategyHow CMOs Measure Marketing ROI Without Guesswork
In this episode, we break down the specific mechanics of attribution modeling and why the last-click metric is actively destroying brand equity. Lucas and Luna…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why Your Best Customers Leave Without Saying Goodbye
Most churn is not a crisis moment. It is a slow erosion of perceived value that marketing ignores until the contract ends. This episode examines the…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Killing The Brand Fund
Most CMOs still allocate a fixed percentage of revenue to brand building, but that math is breaking down in today’s fragmented media landscape. We look at how…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Shadow Marketing to Beat Competitors
CMOs often face the silent pressure of competitor moves that never make headlines. This episode explores how top marketing leaders use shadow marketing…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Fix Brand Silos With Internal Advocacy
Most brand strategy fails not because of bad ads, but because internal teams don't believe the message. This episode explores how top marketing leaders…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Micro-Experiments to Scale Marketing
Most marketing teams are paralyzed by the need for a perfect, six-figure launch strategy. In this episode of The CMO Podcast, Lucas and Luna explore how…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How Brands Profit From Consumer Guilt
We explore the uncomfortable economics of 'guilt marketing' and how modern brands monetize consumer anxiety. From fast fashion to financial services…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Narrative Economics to Drive Growth
Lucas and Luna explore how leading brands are shifting from transactional marketing to narrative-driven growth strategies. They examine the mechanics of story…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Price Anchors to Reframe Brand Value
In episode 176 of The CMO Podcast, Lucas and Luna dive into the psychology of price anchoring and how chief marketing officers use it to reshape perceived…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Turn Price Anchors Into Brand Value
In this episode, Lucas and Luna explore how CMOs use price anchors—from premium tiering to strategic decoys—to shape perceived value and win budget…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Social Listening to Shape the Brand Voice
In this episode, Lucas and Luna explore how CMOs are using social listening to move beyond monitoring and into shaping the brand's voice. They discuss the…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Zero-Party Data to Fix Personalization
Personalization is getting harder as third-party cookies crumble. In this episode, Lucas and Luna explore how forward-thinking CMOs are turning to zero-party…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Price the Unpriced Brand
In episode 172 of The CMO Podcast, Lucas and Luna dig into one of marketing's most awkward questions: what is a brand actually worth? They unpack the rise…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Value Acknowledgment to Drive Loyalty
In this episode, Lucas and Luna explore how CMOs can use value acknowledgment—a subtle but powerful technique that recognizes customers' contributions…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Brand Prequels to Build Launch Anticipation
In episode 170 of The CMO Podcast, Lucas and Luna explore the emerging strategy of brand prequels—releasing narrative content that sets up a product launch…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Earn Trust in an Ad-Free Privacy-First World
In this episode of The CMO Podcast with Fexingo, Lucas and Luna drill into a single, urgent question: how do chief marketing officers build brand trust when…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Private Podcasts to Reach Executives
In this episode of The CMO Podcast, Lucas and Luna explore a quiet but powerful channel that top marketers are using to reach senior decision-makers: private…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Product-Led Growth to Win Budget
In this episode of The CMO Podcast, Lucas and Luna explore how CMOs are leveraging product-led growth to reshape marketing strategy and win bigger budgets…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How Brand Valuation Changes the CFO Conversation
In this episode of The CMO Podcast, Lucas and Luna explore how marketing leaders can use brand valuation to win budget and credibility with the CFO. They…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Influencer Audits to Rethink Spend
In this episode, Lucas and Luna explore a fresh angle on influencer marketing: the influencer audit. Instead of just tracking vanity metrics like follower…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Brand Worlds to Build Loyalty
In this episode, Lucas and Luna dive into the rise of brand worlds—immersive digital and physical spaces where brands build deep loyalty beyond the product…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Brand Audits to Reshape Strategy
In this episode of The CMO Podcast, Lucas and Luna explore the often-overlooked practice of brand audits—a deep, data-backed review of how a brand is actually…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Turn Customer Data into Personalization at Scale
In this episode of The CMO Podcast, Lucas and Luna dive into one of the most pressing challenges for today's marketing leaders: personalization at scale…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How Lucky Generals Built Culture-First Campaigns
In this episode, Lucas and Luna explore how independent ad agency Lucky Generals built a reputation for culture-first campaigns that win both awards and market…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Causal AI to Find Hidden Growth Levers
In this episode of The CMO Podcast, Lucas and Luna explore how causal AI is reshaping marketing measurement. They dig into a real case where a global athletic…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Unadvertised Drops to Drive Scarcity
In this episode of The CMO Podcast, Lucas and Luna explore how major brands like Nike and McDonald's are quietly dropping products without advertising…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How Duolingo Turned Its Mascot Into a Marketing Maven
In this episode of The CMO Podcast, Lucas and Luna dive into Duolingo's iconic green owl, Duo, and how the brand turned a mascot into a social media…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Value Acknowledgment to Boost Retention
In this episode of The CMO Podcast, Lucas and Luna explore how marketing leaders use value acknowledgment to strengthen customer relationships and drive…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Personal Branding to Win Budget
In this episode, Lucas and Luna drill into the quiet superpower of the modern chief marketing officer: personal branding. They look at how a CMO's own…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Holiday Brand Books to Win the Season
In this episode of The CMO Podcast, Lucas and Luna dig into the strategy behind brand books — the internal playbooks that align every team on messaging…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How Brand Communities Beat Paid Ads for Retention
In this episode of The CMO Podcast, Lucas and Luna explore how brand communities are becoming a more cost-effective retention engine than paid advertising…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Permission to Beat Ad Fatigue
In episode 153 of The CMO Podcast, Lucas and Luna dig into a problem every marketer hits by 2026: ad fatigue. With digital ad spend up but engagement down, the…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Brand Archetypes to Shape Strategy
In this episode of The CMO Podcast, Lucas and Luna explore how brand archetypes—the twelve classic characters like the Hero, the Outlaw, and the Caregiver—give…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Brand Museums to Drive Connection
In this episode, Lucas and Luna explore how CMOs are turning to brand museums as a powerful way to build emotional connection and long-term loyalty. Using the…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Subscription Boxes for Recurring Revenue
In this milestone 150th episode, Lucas and Luna dig into the subscription box economy through the lens of a durable example: Dollar Shave Club. They unpack how…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How Glossier Built a Community-First Beauty Brand
In this episode of The CMO Podcast, Lucas and Luna explore how Glossier turned community into its core marketing engine, long before community-led growth…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How Airlines Use Dynamic Pricing to Fill Every Seat
In this episode of The CMO Podcast, Lucas and Luna explore how airlines have mastered dynamic pricing—and why CMOs across every industry are now borrowing…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Podcast Sponsorships to Win B2B Buyers
In this episode of The CMO Podcast with Fexingo, Lucas and Luna drill into a surprising stat: B2B buyers now consume nearly four hours of podcasts weekly, and…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Geo-Experiments to Prove Ad Impact
In this episode of The CMO Podcast, Lucas and Luna drill into one of the most underused tools in a marketer's kit: geo-experiments. They break down how…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How LEGO's Fan Community Became a Marketing Engine
Lucas and Luna examine how LEGO's Ideas platform turns customers into co-creators, generating organic buzz, reducing R&D risk, and building fierce brand…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How Supreme's Weekly Drops Create Urgency and Loyalty
Supreme's iconic weekly drops have turned streetwear into a multi-million-dollar frenzy. In this episode, Lucas and Luna break down the mechanics behind…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How Decoy Pricing Drives Consumer Decisions
In this episode of The CMO Podcast, Lucas and Luna dive into decoy pricing—a behavioral economics tactic that shapes consumer choices without discounts. Using…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How Incrementality Testing Saves CMOs Millions
Lucas and Luna explore how marketers are using incrementality testing to measure true ad effectiveness—separating causation from correlation. They discuss a…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Emotional AI to Test Ad Creative
This episode explores how chief marketing officers are deploying emotional AI — software that analyzes facial micro-expressions, eye gaze, and voice tone — to…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Sonic Branding to Build Recognition
Sonic branding is more than a ringtone – it's a strategic asset. In this episode, Lucas and Luna unpack how Mastercard spent years crafting a melodic…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Are Using Retail Media Networks for First-Party Data
Retail media networks are the fastest-growing ad channel, with spending projected to hit $60 billion in 2026. In this episode, Lucas and Luna explore how CMOs…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Zero Based Budgeting to Maximize ROI
Zero-based budgeting is transforming how marketing leaders allocate resources in 2026. In this episode, Lucas and Luna unpack how CMOs are adopting the…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How Starbucks Uses Zero-Party Data to Personalize Marketing
This episode dives into zero-party data—the information customers willingly share—and how Starbucks uses it to power personalized marketing and build trust. We…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How Chewys Autoship Subscription Boosts Customer Lifetime Value
Chewy's autoship program now drives over 70% of its revenue. In this episode, Lucas and Luna break down how the pet supply giant turned automatic refills…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Market Sustainability Without Greenwashing
In this episode, Lucas and Luna explore the delicate balance between authentic sustainability marketing and greenwashing. Using Patagonia's iconic…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Marketing Mix Modeling to Reclaim Attribution
As digital attribution dies in a privacy-first world, marketing mix modeling is making a comeback. Lucas and Luna examine how Procter & Gamble returned to MMM…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Mystery Shopping to Fix the Customer Experience
Lucas and Luna examine how a growing number of chief marketing officers are reviving a classic retail tactic — mystery shopping — and turning it into a…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Branded Podcasts to Own the Conversation
In this episode, Lucas and Luna explore why more CMOs are launching their own branded podcasts instead of buying ads on existing shows. They examine the case…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Audio Deepfakes for Brand Voice
In this episode of The CMO Podcast, Lucas and Luna explore how top marketers are using audio deepfakes to scale brand voice — from personalized voicemail drops…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Generative AI for Personalized Video at Scale
Episode 130 of The CMO Podcast explores how marketing leaders are using generative AI to produce personalized video campaigns at industrial scale. Lucas and…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Predictive Churn Models to Retain Customers
Episode 129 of The CMO Podcast explores how leading marketing executives are deploying predictive churn models to reduce customer attrition before it happens…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use First-Party Data After the Cookie Phaseout
With Google's deprecation of third-party cookies moving into its final phase as of mid-2026, CMOs are scrambling to rebuild their targeting and…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use AI Agents for Real-Time Campaign Optimization
This episode explores how chief marketing officers are deploying AI agents — not just chatbots or generative content tools — to autonomously adjust ad spend…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How Mattel Turned Barbie Into a Billion-Dollar Franchise
Lucas and Luna unpack the marketing strategy behind the Barbie movie's $1.4 billion box office and how Mattel transformed a toy brand into a cultural…
- The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Branded Games for Customer Loyalty
This episode of The CMO Podcast explores the growing trend of branded games and gamification in customer loyalty programs. Lucas and Luna discuss how major…