Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Earn Trust in an Ad-Free Privacy-First World
In this episode of The CMO Podcast with Fexingo, Lucas and Luna drill into a single, urgent question: how do chief marketing officers build brand trust when third-party cookies are gone and privacy regulations keep tightening? They explore the rise of first-party data as the new currency, how contextual advertising is making a surprising comeback, and why some of the world's boldest brands are choosing to buy trust outright through sponsorships and owned media. Lucas brings a concrete example of a global bank that shifted its entire media mix to owned channels and saw a measurable lift…
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