Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Podcast Sponsorships to Win B2B Buyers
In this episode of The CMO Podcast with Fexingo, Lucas and Luna drill into a surprising stat: B2B buyers now consume nearly four hours of podcasts weekly, and over half of them have chosen one vendor over another after hearing its CEO on a show. They unpack how CMOs are moving beyond pre-roll ads to own shows, host-read endorsements, and category sponsorships. Using the example of a software company that shifted 30 percent of its brand budget into podcast sponsorships and saw a measurable lift in pipeline, they break down the math of reach versus resonance. They also explore why the…
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