Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Unadvertised Drops to Drive Scarcity
In this episode of The CMO Podcast, Lucas and Luna explore how major brands like Nike and McDonald's are quietly dropping products without advertising campaigns, leveraging scarcity and word-of-mouth to generate buzz. They discuss the psychology of unadvertised releases, why removing ads can amplify demand, and how this strategy builds long-term brand loyalty. With real examples from streetwear to tech, they break down the risks and rewards of going silent before a launch. Plus, they touch on how CMOs measure success when traditional metrics don't apply. If you've ever wondered…
The skinny
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