Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Zero Based Budgeting to Maximize ROI
Zero-based budgeting is transforming how marketing leaders allocate resources in 2026. In this episode, Lucas and Luna unpack how CMOs are adopting the finance-originated discipline to justify every marketing dollar from scratch. They explore a case study from a major CPG company that slashed waste by 20% without sacrificing brand equity, and debate the tension between short-term efficiency and long-term brand building. Plus, they share practical advice for presenters facing skeptical CFOs. If you're a marketer trying to do more with less, this conversation will give you a framework for…
The skinny
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