Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Product-Led Growth to Win Budget
In this episode of The CMO Podcast, Lucas and Luna explore how CMOs are leveraging product-led growth to reshape marketing strategy and win bigger budgets. They dig into the story of Figma, a design tool that went from a niche product to a multi-billion-dollar company largely through word-of-mouth and in-product virality. Lucas breaks down the numbers: Figma's net revenue retention above 130 percent, the shift from a top-of-funnel ad spend to in-product loops, and what that means for the CMO's role. They discuss the tension between brand building and growth hacking, and how modern…
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