Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Social Listening to Shape the Brand Voice
In this episode, Lucas and Luna explore how CMOs are using social listening to move beyond monitoring and into shaping the brand's voice. They discuss the shift from reactive to proactive listening, with a focus on the 2024 McDonald's Grimace shake phenomenon as a case study. The conversation covers the tools, metrics, and organizational changes needed to make social listening a core part of brand strategy. They also touch on the risks of overcorrecting to loud but unrepresentative voices, and how to balance data with creative intuition. If you're a marketer wondering how to…
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