Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Private Podcasts to Reach Executives
In this episode of The CMO Podcast, Lucas and Luna explore a quiet but powerful channel that top marketers are using to reach senior decision-makers: private podcasts for executives. They trace the rise of invite-only audio, from early experiments by firms like McKinsey to bespoke internal series that replace email newsletters and sales decks. The hosts dissect why an eight-minute audio brief outperforms a forty-page report for busy C-suite listeners, and how CMOs are building these shows with minimal production cost. They examine a specific case where a B2B software company cut its sales…
The skinny
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