Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Brand Prequels to Build Launch Anticipation
In episode 170 of The CMO Podcast, Lucas and Luna explore the emerging strategy of brand prequels—releasing narrative content that sets up a product launch weeks before the actual debut. They break down how Apple's 'Prodigy' campaign for the Vision Pro built anticipation through filmic storytelling, how luxury automakers use cinematic teasers to create desire, and how smaller brands can adapt the tactic with limited budgets. The episode covers the psychology of anticipation, the role of mystery in marketing, and practical steps for crafting a prequel that hooks audiences…
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