Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How Decoy Pricing Drives Consumer Decisions
In this episode of The CMO Podcast, Lucas and Luna dive into decoy pricing—a behavioral economics tactic that shapes consumer choices without discounts. Using the classic Economist subscription decoy and modern examples from streaming services and SaaS, they explain how CMOs can structure pricing tiers to nudge customers toward higher-value options. They also discuss ethical boundaries and how decoys work alongside brand positioning. Plus, a brief moment on why this ad-free show relies on listener support.
#DecoyPricing #BehavioralEconomics #PricingStrategy #CMO #Marketing #ConsumerBehavior…
The skinny
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