Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Branded Games for Customer Loyalty
This episode of The CMO Podcast explores the growing trend of branded games and gamification in customer loyalty programs. Lucas and Luna discuss how major brands like Starbucks, Nike, and McDonald's are using game mechanics to increase repeat purchases, gather zero-party data, and deepen emotional engagement. They analyze the success of Starbucks Rewards' 'Starland' game, which drove a significant lift in app usage and revenue. The hosts also examine the risks of reward fatigue and the importance of balancing fun with brand relevance. Specific examples include Nike's…
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