Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
Why CMOs Are Killing The Brand Fund
Most CMOs still allocate a fixed percentage of revenue to brand building, but that math is breaking down in today’s fragmented media landscape. We look at how shifting from a static brand fund to dynamic performance-brand integration changes the ROI conversation with the CFO. Featuring insights on the diminishing returns of broad-reach advertising and the rise of hybrid attribution models that treat awareness as a variable cost rather than a fixed overhead.
#CMOStrategy #BrandBudgeting #MarketingROI #PerformanceMarketing #CFOAlignment #MediaMixModeling #Attribution #BrandEquity…
The skinny
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