Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Generative AI for Personalized Video at Scale
Episode 130 of The CMO Podcast explores how marketing leaders are using generative AI to produce personalized video campaigns at industrial scale. Lucas and Luna break down the specific case of Coca-Cola's 'Create Real Magic' platform, which let consumers generate AI art from brand assets, and contrast it with a B2B example by software company HubSpot, which used AI-generated video avatars to customize demo follow-ups for thousands of prospects. They discuss the production cost reduction — from roughly $50,000 per video to under $500 — and the metrics that matter: click-through…
The skinny
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