Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Zero-Party Data to Fix Personalization
Personalization is getting harder as third-party cookies crumble. In this episode, Lucas and Luna explore how forward-thinking CMOs are turning to zero-party data—information customers share intentionally—to rebuild relevance and trust. They break down the difference between first-party and zero-party data, explain why asking customers directly beats tracking them, and walk through real examples like a beauty brand's quiz-driven recommendations and a financial app's preference center. The hosts also discuss the privacy-first landscape of 2026, the role of interactive tools like…
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