Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How Lucky Generals Built Culture-First Campaigns
In this episode, Lucas and Luna explore how independent ad agency Lucky Generals built a reputation for culture-first campaigns that win both awards and market share. They break down the agency's founding principles, the "culture-first" approach, and how it helped brands like Amazon and Virgin Media stand out. Lucas digs into the agency's unusual pitch process, where they present work before even meeting the client, and how that confidence translates into long-term partnerships. Luna shares insights from a recent interview with a brand marketer who worked with the agency, revealing…
The skinny
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