Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Turn Customer Data into Personalization at Scale
In this episode of The CMO Podcast, Lucas and Luna dive into one of the most pressing challenges for today's marketing leaders: personalization at scale. Using the example of a major retail brand that analyzed millions of customer interactions to tailor its loyalty emails, they explore how CMOs can move beyond basic segmentation to true one-to-one messaging. They discuss the importance of data quality, the shift from batch-and-blast to real-time triggers, and the ethical line between helpful and creepy. The conversation is grounded in a real case study: a retailer that achieved a 20…
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