How CMOs Use Brand Museums to Drive Connection

The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy · Aug 6, 2026 · 5m · transcript

In this episode, Lucas and Luna explore how CMOs are turning to brand museums as a powerful way to build emotional connection and long-term loyalty. Using the example of the Guinness Storehouse in Dublin and the World of Coca-Cola in Atlanta, they break down why these physical spaces have become a key part of modern marketing strategy. They discuss the numbers behind the Guinness Storehouse's 1.7 million annual visitors and how that translates into brand affinity and word-of-mouth. Lucas explains the difference between a museum and a brand experience, and why CMOs are allocating…