Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Permission to Beat Ad Fatigue
In episode 153 of The CMO Podcast, Lucas and Luna dig into a problem every marketer hits by 2026: ad fatigue. With digital ad spend up but engagement down, the smartest CMOs are shifting from interruption to permission. Lucas walks through how brands like Apple have built trust through privacy-first messaging, and how Spotify turned annual listening data into a permission-based marketing engine. They get specific on the numbers — like how permission-based emails can see open rates above 40 percent, compared to the 20 percent average for cold campaigns. Luna brings up a striking stat…
The skinny
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