Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Brand Worlds to Build Loyalty
In this episode, Lucas and Luna dive into the rise of brand worlds—immersive digital and physical spaces where brands build deep loyalty beyond the product. They explore a standout example: how a heritage automotive brand created a virtual museum that fans visit daily, transforming casual owners into devoted advocates. The conversation unpacks the psychology behind these worlds, why they work for retention, and how CMOs can measure their impact without falling into vanity metrics. With real numbers and practical frameworks, you'll learn how to justify a brand world investment to your CFO…
The skinny
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