Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How Duolingo Turned Its Mascot Into a Marketing Maven
In this episode of The CMO Podcast, Lucas and Luna dive into Duolingo's iconic green owl, Duo, and how the brand turned a mascot into a social media powerhouse. They explore the strategic shift from a simple language-learning app to a brand that commands millions of followers across TikTok and Instagram, and how Duolingo leveraged its mascot's personality to drive engagement and app downloads. Discover the specific tactics behind Duo's viral posts, the balance between irreverent humor and brand safety, and what CMOs can learn about building a memorable brand persona in the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.