Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How Glossier Built a Community-First Beauty Brand
In this episode of The CMO Podcast, Lucas and Luna explore how Glossier turned community into its core marketing engine, long before community-led growth became a buzzword. They break down the early days of Into The Gloss, the launch of the Boy Brow phenomenon, and how founder Emily Weiss leveraged customer feedback to shape product development and create a fiercely loyal following. The conversation touches on the risks of scaling community-led brands, the evolution of Glossier's strategy as it grew, and what other CMOs can learn about building brand equity through genuine customer…
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