Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Predictive Churn Models to Retain Customers
Episode 129 of The CMO Podcast explores how leading marketing executives are deploying predictive churn models to reduce customer attrition before it happens. Lucas and Luna break down the mechanics of churn scoring using logistic regression and random forest models, with a concrete case study from a $2B SaaS company that cut churn by 18% in one quarter. They discuss data inputs like support ticket volume, login frequency, and feature adoption, plus how to integrate alerts into CRM workflows for real-time intervention. The hosts also examine ethical guardrails around intervention messaging…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.