Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Use Brand Audits to Reshape Strategy
In this episode of The CMO Podcast, Lucas and Luna explore the often-overlooked practice of brand audits—a deep, data-backed review of how a brand is actually perceived versus how leadership thinks it's perceived. Using the example of a mid-market retail chain that discovered its 'premium' positioning was undercut by inconsistent visual identity and a weak digital presence, they walk through what a modern brand audit includes: sentiment mining, competitor benchmarking, and a gap analysis of brand promise versus customer experience. They discuss why audits fail when they're…
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