Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How Brand Valuation Changes the CFO Conversation
In this episode of The CMO Podcast, Lucas and Luna explore how marketing leaders can use brand valuation to win budget and credibility with the CFO. They dissect Interbrand's 2025 ranking, focusing on Apple's $500 billion brand value and the rise of NVIDIA at $150 billion, and explain the difference between brand equity and valuation. With practical steps from Kantar and Brand Finance methodologies, they show how to turn brand metrics into financial language that resonates in the boardroom. Listeners learn how to make the case that marketing is an investment, not a cost, using real…
The skinny
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