Latest / The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy
How CMOs Market Sustainability Without Greenwashing
In this episode, Lucas and Luna explore the delicate balance between authentic sustainability marketing and greenwashing. Using Patagonia's iconic 'Don't Buy This Jacket' campaign as a starting point, they unpack how CMOs can communicate environmental impact without triggering consumer skepticism. The conversation covers the FTC's Green Guides, the role of third-party certifications like B Corp, and why transparency about trade-offs builds more trust than perfection. Featuring examples from Allbirds' carbon footprint labeling and Unilever's sustainable…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.